About Tara
Tara Kelley is a highly respected realtor with Keller Williams Richmond West, renowned for her expertise in luxury properties and new construction. With a career spanning 17 years, Tara has established herself as one of the most successful and sought-after agents in Richmond, Virginia, and the surrounding areas. As a native resident of the area, she has an in-depth knowledge of the local real estate market, and she uses this to help her clients make informed decisions about buying or selling their homes.
Tara has a reputation for being a top producer, consistently achieving impressive sales figures year after year. Her expertise in luxury properties has made her a go-to agent for clients looking to buy or sell high-end homes, and her ability to negotiate and close deals is second to none. She is also a new construction expert and has helped numerous clients save money by advising them on the best strategies for building their dream homes.
In addition to her success in real estate, Tara is also committed to serving her community. She has volunteered with organizations like Habitat for Humanity and regularly delivers meals to elderly residents in the area. Her dedication to making a positive impact on those around her has earned her a reputation as a caring and compassionate person, both in her personal and professional life.
Tara's commitment to excellence has also been recognized within her industry. She has served on the Associate Leadership Council (ALC) for two seasons, bringing innovative ideas and a fresh perspective to the table. Her contributions have helped shape the future of the real estate industry in Richmond, and she continues to be an influential voice in the community.
Overall, Tara Kelley is a talented and dedicated realtor who is committed to delivering exceptional service to her clients. Whether you're buying or selling a property, her expertise and experience make her a valuable asset to have on your side.
Million Dollar Club Award
McLean Mortgage Award
804-946-9963
tara@yourperfectwayhome.com
Tara Kelley
real estate agent
10 Steps to Buying a Home
Congratulations on your decision to buy a home! As an experienced real estate agent, I'm here to guide you through every step of the exciting journey. Let's get started with this 10-step guide to ensure a smooth and successful home buying process:
1. Assess Your Finances: The first and most crucial step is understanding your financial situation. Let's sit down and review your budget, savings, and credit score to determine the appropriate price range for your new home.
2. Get Pre-Approved for a Mortgage: I can connect you with reputable lenders who can pre-approve you for a mortgage. Knowing how much you can borrow will help narrow down your search and give you a competitive edge when making an offer. You can apply with my preferred lender here.
3. Hire a Real Estate Agent: You've already made a smart choice by having me on your side! As your real estate agent, I'll leverage my expertise to find the best options, negotiate on your behalf, and handle the legal aspects of the transaction.
4. Create a Wish List: Tell me all about your dream home! We'll make a list of your preferences, must-haves, and deal-breakers. This will help me identify suitable properties that align with your vision. Click here to get started.
5. Start House Hunting: Time to explore! I'll provide you with access to the latest listings and accompany you to view potential homes. Don't hesitate to take notes and pictures to help you compare later.
6. Conduct Inspections: When we find a home you love, I'll arrange for a professional inspection. This step is vital to ensure the property is in good condition and doesn't have any hidden issues.
7. Make an Offer: I'll help you craft a compelling offer based on market trends and the property's value. We'll discuss the best negotiation strategy to increase the likelihood of the seller accepting your offer.
8. Negotiate and Finalize the Deal: Be prepared for counteroffers; negotiation is part of the process. Rest assured, I'll work diligently to protect your interests and achieve an agreement that satisfies both parties.
9. Secure Financing and Appraisal: I'll assist you in securing your mortgage and guide you through the appraisal process. My network of trusted professionals will ensure everything runs smoothly.
10. Close the Deal: On the big day, I'll be with you at the closing table to review all documents thoroughly. You'll need to bring your down payment and cover closing costs. After signing the paperwork, the home will officially be yours!
Remember, I'm here to provide support and answer any questions you may have. Buying a home is a significant milestone, and my goal is to make this experience as enjoyable and stress-free as possible. Let's find your dream home together!
Click Here to Fill Out My Questionnaire for Homebuyers
804-946-9963
tara@yourperfectwayhome.com
Tara Kelley
real estate agent
Listing Your Home with Me
As your realtor, I want to ensure you have all the information you need to make informed decisions about listing your home for sale. Here's what I would like to share with you:
Current Market Conditions: I'll provide you with a detailed analysis of the current real estate market in your area. This will include recent sales, pricing trends, and the level of buyer demand.
Competitive Pricing Strategy: Together, we'll determine the most competitive and realistic price for your home. Pricing it right from the start is crucial to attract potential buyers and secure the best offers.
Home Preparation and Staging: I'll offer guidance on how to prepare your home for listing photos and showings. We'll discuss any necessary repairs or improvements that can maximize your home's appeal to potential buyers.
Marketing Plan: I have a comprehensive marketing plan to showcase your property to the widest audience possible. This includes online listings, professional photography, virtual tours, and traditional marketing efforts.
Showings and Open Houses: I'll manage all showings and open houses to ensure potential buyers have the opportunity to see your home at its best.
Feedback and Updates: Throughout the selling process, I'll provide regular updates on market activity, showings, and feedback from potential buyers.
Negotiation Expertise: When offers start coming in, I'll use my negotiation skills to get you the best possible price and terms for your home.
Managing the Closing Process: Once we have a successful offer, I'll handle all the necessary paperwork and coordinate with the buyer's agent, lenders, and other parties involved to ensure a smooth closing.
Professional Network: As an experienced realtor, I have a vast network of professionals, including inspectors, appraisers, and attorneys, who can assist us during the selling process.
Legal Obligations and Disclosures: I'll ensure that you are aware of all the legal obligations and disclosures required when selling your home.
Transparent Communication: You can count on open and transparent communication throughout the entire process. I'm here to answer any questions or address any concerns you may have.
Your Best Interest at Heart: Your satisfaction and success in selling your home are my top priorities. I'm dedicated to providing exceptional service and achieving the best possible outcome for you.
Selling a home can be both exciting and challenging, but with my expertise and support, we'll navigate the process together and ensure a successful sale. I'm here to guide you every step of the way and make this experience as stress-free as possible. Let's get started and find the perfect buyer for your wonderful home!
804-946-9963
tara@yourperfectwayhome.com
Tara Kelley
real estate agent
Listing Your Home with Me
The Leading Home Selling Program in America!
804-946-9963
tara@yourperfectwayhome.com
Tara Kelley
real estate agent
My Preferred Lenders
I understand that securing the right home loan is a crucial step in the home buying process. Finding a reliable and reputable lender can make all the difference in ensuring a smooth and successful transaction. Over the years, I've had the pleasure of working with some outstanding lenders who have consistently provided excellent service to my clients. Here is a list of my preferred home loan lenders:
Chris Parks with Atlantic Coast Mortgage
Mike Murray with First Heritage Mortgage
Please note that while these lenders have consistently provided excellent service to my clients, it's essential to research and compare different lenders to find the best fit for your specific needs and financial situation. Remember that securing a home loan is a significant financial decision, and I'm here to provide guidance and support throughout the process. Feel free to reach out to me if you have any questions or need further assistance with your home buying journey!
804-946-9963
tara@yourperfectwayhome.com
Tara Kelley
real estate agent
Keller Williams Luxury Certified
Tara Kelley is a certified Luxury agent with Keller Williams!
What that means: An agent can earn-in to the Luxury community by meeting the production standards that satisfy the luxury threshold set by your regional and local leadership. Typical consideration for the KW Luxury earn-in community requires agents close a minimum of four (4) transactions in 24 months within the top 10% of transactions in the county, as set by Regional Leadership.
Keller Williams agents are leaders in luxury, selling more luxury real estate than any other company.*
* In a survey of 24 U.S. metro areas. For details visit luxury.kw.com.
804-946-9963
tara@yourperfectwayhome.com
Tara Kelley
real estate agent
Let's Get to Know Each Other!
I'll go first....
Hi there! I'm Tara Kelley, and I find joy in the simple pleasures of life, especially spending quality time with my family. You'll often find me engaging in activities that keep me active and inspired, such as CrossFit, which I truly enjoy. Aside from staying fit, I have a passion for writing, and I love exploring new places through traveling.
When it comes to humor, stand-up comedy is my go-to, as laughter is truly the best medicine. In the culinary realm, I take pride in cooking most of my meals at home, and one of my favorite dishes to prepare is a delicious salmon salad salad paired with a glass of red wine. However, when I decide to dine out, I have a soft spot for perfectly cooked branzino from Stellas, or indulging in eclectic French cuisine at Lopposum. On the sweet side of things, my guilty pleasure is treating myself to a delectable cupcake from Pearls Bakery.
With two wonderful children, Trei and Tia, my heart is filled with pride. Trei is making his mark in Charleston, where he's building a successful restaurant business. Meanwhile, Tia is pursuing her dreams in Austin, TX, working hard to achieve her doctorate in clinical psychology. My blessings extend to two adorable grandkids, Brennan and Rya. Brennan is a delightful 7-year-old, and Rya, at just 7 months old, brings so much joy to our family. Life is full of love and adventure, and I cherish every moment with my family, no matter where our journeys take us.
As a proud Keller Williams Richmond West agent, I wholeheartedly participate in the annual Keller Williams Red Day event. Red Day, which stands for "Renew, Energize, and Donate," is a special day dedicated to giving back to our local communities through various service projects. It's a day when our entire Keller Williams team comes together to make a positive impact and strengthen the neighborhoods we serve.
One cause that is very close to my heart is raising cancer awareness, particularly through the "Go Red For Women" campaign. I strongly believe in spreading awareness about the risks of heart disease among women and promoting a heart-healthy lifestyle. Throughout the year, I actively engage in initiatives that educate women about heart health and encourage them to take proactive steps to protect their well-being.
Beyond raising awareness, I also participate in cancer fundraisers and runs. It's incredibly empowering to see so many people come together, united by the common goal of supporting cancer research and those battling the disease. Running in these fundraisers allows me to honor the strength and courage of cancer survivors, while also raising funds to advance cancer treatment and support initiatives that offer hope to patients and their families.
Being involved in these community efforts is not just a responsibility; it's a passion of mine. As a real estate professional, I understand the importance of building strong and vibrant communities, and that includes supporting health causes that touch the lives of so many.
804-946-9963
tara@yourperfectwayhome.com
Tara Kelley
real estate agent
What My Clients Are Saying
"Tara is absolutely wonderful to work with. She is extremely attentive and advocates for her clients in every way, through every step of the process. She will go above and beyond to ensure that her clients have the best possible experience, while also finding them exactly what they want in their new home. Her follow up is very thorough and she stays involved in all interactions. She definitely offers her clients a first class service."
-Tiffani
:I'm a first time home buyer and Tara made the process very non stressful! She's very knowledgeable, matter of fact, and completely about her client. She was there every step of the process, from down payment on lot, to designing, and at the table for closing! I appreciated her every step of the way!"
-Natasha
"Tara was fantastic to work with. She helped us with our house hunt remotely (we were relocating). She listened to what we wanted and made the whole process easy, smooth and *happy*. We had the best experience with her!"
-Sam
"As a former New Yorker of 30 years relocating to Virginia I was very fortunate to find Tara. She listened thoroughly to what I was looking for and sent me some very compelling listings before finally showing me the condo I fell in love with in Rocketts Landing. I can't recommend her enough. She was with me through every step of the process through closing and helped me get the best deal."
-Will
"Tara Kelley has shown me lots of properties over time that were high quality. She is an excellent realtor and an excellent person. I wouldn't go to anyone else but her."
-Linda
"I can't image there is a more responsive, hard working, low pressure, or caring real estate agent than Tara. We're not sure how she does it, and we know that we are not, but she always makes us feel like we are her only client. She has done a masterful job of navigating both a sale and purchase of our last two homes and we at all times felt like we had an advocate for our point of view and someone who had our best interest at heart at all time. We couldn't imagine managing the real estate process without her."
-Danny
"Despite being half way across the country, Tara helped me and my partner find a great home in a new city that we love. She was there for us in-person and remotely to make sure we made the best decision for us. And it's paid off, we've only come to love our home more and more."
-Tia
"Tara is an Awesome realtor. Very attentive to the needs of her clients. She has helped me purchase and sell several properties. Keep up the great work!"
-Michael
"Tara is thorough, organized, knowledgeable, and a true pleasure to work with. She strives for perfection and made the entire home searching process a pleasure. Tara you are amazing!"
-Corey
Client Appreciation Event: Cooking Class
804-946-9963
tara@yourperfectwayhome.com
Tara Kelley
real estate agent
Blog
The perfect home journal • real estate news • February 1, 24
From Tara Kelley, CEO
Volume 2
InvestOr Workshop
Thank you to each attendee of my recent investor workshop. Your engagement played a crucial role in making the event a resounding success. Your presence not only enriched the discussions but also contributed to creating a vibrant atmosphere of learning and growth.
For those who didn't attend who are eager to delve deeper into the world of investment, I invite you to reach out to me. I would be delighted to provide more information about upcoming events and ensure you have the opportunity to attend the next workshop.
coming soon in Glen Allen!
Unveiling a work-in-progress gem at 4240 Sadler Road, Glen Allen, VA 23060. With 3 beds, 2 baths, and 2100 sq. ft., this property is undergoing transformation, offering a glimpse of its potential charm as it receives a revitalizing touch.
coming soon in Farmville!
Nestled at 133 Poplar Hill Dr, Farmville, VA 23901, this upcoming single-family home presents a serene waterfront retreat with 3 bedrooms, 2.5 bathrooms, and an expansive 2060 sq ft of floor space. Situated on a generous 3.31-acre lot, this waterfront residence, built in 2000, seamlessly combines modern comfort with picturesque views, offering a truly inviting living experience.
Financing Fundamentals: Down Payment Money is out there and I can help you find it!
Happy Valentine’s Day!
As a thank you for reading and supporting my newsletter, I would love to gift you a $10 Amazon gift card!
Email your name, phone number, and address to Tara@YourPerfectWayHome.com.
Spring into a Successful Sale: Prepping Your Home for the
Spring Selling Market!
As spring breathes its fresh energy, let's take a personal journey to get your home ready for an amazing sale. Explore some unique tips that break away from the usual routine:
- Curate a Narrative Space: Infuse your home with a story that captivates buyers, transcending the conventional neutral space. Every room can tell a tale; let yours speak volumes.
- Artistic Landscaping: Transform your outdoor space into a canvas, integrating artistry into your landscaping. Think beyond flowers; consider unique focal points that leave a lasting impression.
- Sensory Spring Cleaning: Engage buyers' senses with not just visual appeal, but delightful scents and textures. Think beyond mere cleanliness and immerse them in a multisensory experience.
- Holistic Home Wellness: Elevate your maintenance game by adopting a holistic approach. Showcase your commitment to home well-being, appealing to health-conscious buyers.
- Luminescent Design Tricks: Illuminate your space strategically, using lighting as an art form. Experiment with unconventional fixtures and placements for a truly radiant atmosphere.
- Storytelling Furniture Placement: Arrange furniture not just for aesthetics but to tell a story. Create a flow that guides buyers through a narrative, making them feel at home even during a brief visit.
Let’s plan a conversation to uncover these distinctive approaches within your home. Your home is more than a property; it's a canvas waiting for a unique story to unfold. Here's to an extraordinary and successful spring sale!
The perfect home journal